j cole just isnt as interesting or illusive as kendrick so everybody likes him more. we all spent like 3 projects hearing about cole's struggle and how he's the underdog and jay z didn't listen to his mixtape and he had student loans or whatever and he just doesn't have that many interesting things to say. j cole always tells stories about himself, kendrick is talented in telling stories about other people and the world around them.
i liked a lot of beats on 2014 fhd and the album was good overall. 4 your eyez only wasn't really standout to me because it just felt the same.
on another note big sean is one of the most improved rappers of 2016